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Go behind the scenes with Stage & Social as we capture content, create campaigns and showcase the moments that bring dance and performing arts schools to life.
Behind the Scenes: A Content Creation Day
There’s so much more to professional social media content than what you see on your feed. Recently, Stage & Social spent a full creation day with East Pointe Ballet Associates, capturing the dancers, teachers and personality behind the school through a mixture of photography, videography and social media focused content.
Planning the day
Before the camera comes out, there’s plenty to think about. A creation day starts with planning what content is needed, considering the different classes and levels, and making sure there is a good mix of professional imagery, video and social media content. The aim isn’t simply to create lots of photographs and videos. It’s to create content that has a purpose and can be used across the school’s social media and marketing.
Behind the camera
Throughout the day, I captured a mixture of posed and natural moments, ballet training, teacher interactions and content specifically designed for Reels. There were also plenty of those little behind-the-scenes moments that show what actually goes into creating the finished content — setting up shots, finding the right angle, checking footage and moving around the studio to capture the best moments.
Capturing the different stages of training
One of the things I particularly wanted to capture was the progression through the different levels of training at East Pointe Ballet Associates. Junior, Intermediate and Senior dancers each have their own identity, style and stage of development, so the content needed to reflect that. From carefully composed ballet photography to short-form video designed for social media, the goal was to showcase dancers who are passionate and dedicated to their training at every level.
Creating content beyond photography
The creation day wasn’t just about taking beautiful photographs. I also created social-first video content, including Reels designed to capture attention and showcase the dancers in a way that feels natural to today’s social platforms. I also photographed the teachers and created branded Meet the Teacher content for EPBA, taking the images from the shoot and turning them into ready-to-post social graphics, complete with captions. This is one of my favourite parts of content creation, taking an idea from the initial planning stage all the way through to something a business can actually publish.
One creation day, lots of content
A well-planned content day can create a huge bank of material for a business to use over time.
For EPBA, the day resulted in a mixture of:
- Professional photography
- Teacher headshots
- Branded social graphics
- Reels and short-form video
- Behind-the-scenes content
- Class and group imagery
- Content designed specifically for social media
- This content will provide over a months worth of social media content for posts, carousels, reels, adverts and stories.
Having this variety means the school has content that can be used across different purposes rather than relying on the same type of post again and again. The finished result What you see on social media is only one part of the process. Behind every photograph, Reel and social post is planning, creativity, direction, editing and plenty of work behind the camera. That’s what a Stage & Social creation day is all about, creating content that captures the people, passion and personality behind a business. A huge thank you to East Pointe Ballet Associates for having me along for their creation day.
It was a pleasure to capture their dancers, teachers and the dedication that goes into their training.
Want to see more from the day? Follow Stage & Social for the behind-the-scenes content and finished work on instagram and facebook.
5 Social Media Content Ideas for Dance Schools
Running a dance school is busy enough without having to constantly think about what to post on social media.
Between teaching classes, answering parent enquiries, planning performances, organising costumes and keeping everything running behind the scenes, finding the time to create fresh and engaging content can easily fall to the bottom of the list.
However, a dance school's social media is an important part of your online presence. It's often one of the first places prospective students and parents will look when they're considering joining your school.
The good news, you don't need to come up with completely new ideas every single day.
Here are five simple types of content you can use again and again to keep your dance school's social media active, engaging and useful.
1. One of the best things you can post is also one of the simplest: show people what happens inside your classes.
Potential families want to see what your dance school is actually like.
Rather than only posting graphics advertising your classes, share photos and short videos of your dancers learning, rehearsing, warming up and enjoying their classes.
You could share:
- A ballet class at the barre
- Choreography
- Conditioning exercises
- Younger dancers learning a new movement
- Older students working on more advanced technique
- Teachers demonstrating an exercise
Short videos work particularly well for this type of content. You don't need a professionally produced video, a few natural clips filmed vertically on a phone can give your audience a genuine glimpse into your classes.
2. Your students are at the heart of your dance school, so make sure your social media reflects that.
Celebrating your dancers is a lovely way to create content while also making your students and their families feel valued.
You could feature:
- Exam results
- Competition achievements
- Auditions
- Student milestones
You could even start a regular "Student Spotlight" series. Everyone loves to feel they belong, so this is a great opportunity to make everyone feel special. Remember to keep track of all the students, you don't want people feeling someone is favoured over someone else. Top tip, have a clear rule to what your student celebration posts consist off.
3. Your teachers are another huge part of what makes your dance school unique.
Parents aren't just choosing a timetable — they're choosing the people who will teach and encourage their children.
So let your audience get to know them.
A simple "Meet the Teacher" post could include:
- Their name and role
- Where they trained
- Their professional experience
- Their favourite style of dance
- Their qualifications
- Something they love about teaching
- A fun fact
You could also turn this into a Reel by asking your teacher a few quick questions. Its important to answer quateions parents would want to know as well as questions students would like to know the answer to.
4. Not every post needs to be promotional.
Some of your most useful content can simply answer the questions that parents and students are already asking.
Think about the questions you receive regularly and turn them into social media posts.
For example:
"What should my child wear to their first ballet class?"
"When should my child start pointe work?"
"What happens during a dance exam?"
These posts also set the rules, values and the nature of your dance school, which are helpful for prospective and current students and their families.
5. Finally, don't be afraid to show the fun, personality and community behind your dance school.
Social media doesn't always need to be polished photographs and carefully designed graphics.
Some of the most engaging content can come from the little moments that happen during your week.
Think:
- Behind-the-scenes footage
- Getting ready for a show
- Costume preparations
- Rehearsals
- Teachers having fun
- Students celebrating
- Decorating the studio
- First-day-of-term moments
- End-of-term celebrations
- Funny moments
- A glimpse behind the scenes at a performance
These moments help people understand what it actually feels like to be part of your dance school.
And that's something a timetable or class advertisement can't always communicate.
The key is variety
Many dance and performing arts school's make with social media is feel like every post needs to sell something.
Of course, you need to tell people about your classes, enrolment, performances and opportunities — but if every post is an advert, your audience can quickly switch off.
Instead, try to create a mixture of:
- Behind the scenes
- Classes and training
- Student achievements
- Teachers
- Helpful information
- Important announcements
- Community and personality
This gives your audience a reason to keep following you even when they aren't actively looking for a dance class.
And remember, one class can create lots of content
You don't need to spend hours creating content every day.
A single content session could give you enough material for weeks.
For example, while you're already at the studio, take:
- A few class photos
- Short vertical video clips
- A teacher photo
- A teacher demonstration
- A behind-the-scenes clip
- A student achievement
- A quick testimonial
Those pieces of content can then be turned into Reels, carousels, Stories and posts throughout the month.
The aim isn't to constantly create more.
It's to make the most of the content you already have.
Need help with your dance school's social media?
That's exactly where I can help.
At Stage & Social, I specialise in creating social media content for dance and performing arts schools, helping you stay consistent online without having to spend your evenings wondering what to post.
From content planning and captions to Reels, graphics and social media management, I can help take social media off your to-do list, so you can focus on running your school and doing what you love.
Ready to make your dance school's social media easier?
Get in touch with Stage & Social to find out how I can help.
Blog: How Stage & Social Created EPBA’s Rambert Spotlight Series
One of my favourite parts of working with dance and performing arts schools is finding the stories that are already happening within the school and turning them into engaging social media content.
You don't always need a completely new idea for every post.
Sometimes, one idea can become a whole series — and that’s exactly what I did with East Pointe Ballet Associates (EPBA) and their Rambert Grades teacher, Carly Heath.
Image above: The initial post
The idea: celebrating a year of Rambert Grades
As the end of the academic year approached, I wanted to create content that showcased what EPBA’s students had learnt through the Rambert Grades syllabus.
Rather than creating one general end-of-year post, I wanted to find a way to celebrate the students individually while also showcasing the work they had been learning.
That’s where the Rambert Spotlight Series came from.
The idea was to feature a different student from one of EPBA’s recent Rambert classes each day, celebrating their individuality, dedication and love of dance.
It gave us a way to showcase the students, their work and the opportunities available to them through Rambert Grades.
Why create a series instead of one post?
There were a few reasons behind this approach.
Firstly, it allowed us to showcase much more of what the students had learnt.
One post can only tell part of the story. By creating a series, we could feature multiple students and give each of them their own moment in the spotlight.
Secondly, it created multiple opportunities for engagement.
Instead of one end-of-year post appearing on the feed and then disappearing, the series gave followers something new to discover each day.
And finally, it allowed us to celebrate the students while also showcasing what EPBA offers.
For parents and prospective families, social media isn't just a place to see pretty pictures. It can give them an insight into the training, opportunities and community within a school.
Images above: Three examples of the start of each personalised student reel. I used the EPBA black and white headshots taken during a creation day I undertook at EPBA
Putting the students at the heart of the content
For me, one of the most important parts of the series was making each student feel like an individual.
The aim wasn't simply to show that students had completed their Rambert Grades work.
It was about celebrating the dancers themselves; their individuality, dedication and love of dance, while showcasing what they had learnt.
That is something I think is particularly important when creating social media content for dance and performing arts schools.
Your students are at the heart of your school.
Your social media should give people a chance to see that.
Images above: four of the rambert grades shots taken durng rambert grade lessons both Juniors and Seniors. These shots were included in each of these student's spotlight reels
Turning one idea into a whole content series
This project is a great example of why you don't necessarily need to come up with a completely different idea for every social media post.
The starting point was simple:
Showcase what EPBA’s students had learnt through Rambert Grades.
From that one idea, we were able to create a series of individual student spotlights.
And this approach can work for so many other things happening within a dance or performing arts school.
For example, you could create a series around:
- End-of-year achievements
- Exam results
- Competition successes
- Showcase performances
- Student journeys
- Student spotlights
- Teacher introductions
- Alumni stories
- New classes
- Behind-the-scenes rehearsals
- Performance preparation
The content is often already there.
It’s about recognising the story and finding the best way to tell it.
Image above: This is a screenshot of what the Rambert grade series looks like on the EPBA Instagram profile.
What this means for your dance school's social media
When I create content for a dance or performing arts school, I don't want to simply create three posts a week because that's what the calendar says.
I want each piece of content to have a purpose.
That might mean creating content that:
✨ Celebrates your students
✨ Showcases your teachers
✨ Highlights what makes your school different
✨ Builds trust with parents
✨ Gives potential students an insight into your classes
✨ Promotes enrolment
✨ Keeps your existing community engaged
Sometimes that means a Reel.
Sometimes it’s a carousel.
Sometimes it’s a student spotlight.
And sometimes, one idea can become a whole series.
Your school has more content than you think,
You just need to look at the things you’re already doing from a social media perspective!
Blog: Behind the Scenes; A Content Creation Day at EPBA Guest Teacher Workshop
14th June 2026
At Stage & Social, every content creation day is designed to capture the heart of a dance school while creating weeks of engaging social media content.
Recently, I spent the day with East Pointe Ballet Associates (EPBA) capturing a special workshop led by guest ballet teacher Josh Webb. Alongside EPBA's junior and senior students, local dancers were invited to join the day, creating a wonderful opportunity to celebrate dance, inspire young performers and bring the local dance community together.
Capturing the Day
From the moment the first class began, I was behind the camera capturing both photography and video content. My aim wasn't simply to document the event, but to tell the story of the day, showcasing the quality of training, the atmosphere in the studio and the memorable experiences shared by every dancer.
Learning from Guest Teacher Josh Webb
The day began with an inspiring ballet masterclass led by guest teacher Josh Webb. Junior and senior dancers from EPBA trained alongside visiting dancers from local schools, creating an encouraging and supportive environment where everyone could learn together.
Josh's class focused on developing strong ballet technique while encouraging dancers to explore musicality, artistry and performance quality. Learning from an experienced professional gave every student the opportunity to challenge themselves, gain valuable insight and experience a different approach to ballet training.
Rambert Contemporary with Carly Heath
The day continued with a dynamic Rambert Grades contemporary class led by EPBA founder Carly. As a highly qualified ballet teacher and licensed Rambert teacher, Carly encouraged dancers to explore movement, creativity and expression in a supportive environment.
The class gave both EPBA students and visiting dancers the opportunity to experience a different style of training while building confidence and enjoying the energy of dancing together.
What We Created
A single content creation day produced a bank of content that EPBA can continue using long after the workshop itself.
Content delivered:
- 3 Instagram and Facebook Reels
- 8 social media posts
- Instagram and Facebook Stories captured throughout the day
- A gallery of professional photographs
- Images shared with both EPBA students and visiting dancers as lasting memories of the workshop
By planning ahead and capturing content throughout the day, EPBA now has a library of authentic content that celebrates its students, showcases the opportunities available at the school and keeps its social media active for weeks to come.
Why Content Creation Days Matter
Workshops like this provide some of the most engaging social media content because they tell a story. They showcase the standard of training, the opportunities available to students and the welcoming community that makes a dance school special.
Whether it's a guest teacher, an open day, a showcase or a workshop, a content creation day captures those moments professionally while creating weeks of meaningful content to share with current and prospective families.
Planning an open day, workshop or special event? Let's create content that keeps promoting your school long after the day is over.