At Stage and Social, we create bespoke social media content for dance and performing arts schools that

 reflects your identity. Every post is designed around your branding, colours, logo and personality, helping

you build a professional, consistent presence on Instagram and Facebook while giving you more time to 

focus on what you do best, teaching and inspiring your students.

The business was founded by Melanie Applegate, whose career has been built on communicating complex

 ideas with

clarity and creativity. Alongside running this business, Melanie works as a Lecturer in Health Sciences, with

a professional background as a midwife and educator in advanced clinical practice. She has written 

academic journal articles, book chapters and contributed to national frameworks for NHS England, giving

her years of experience creating engaging, accurate and impactful written content.

Her connection to the performing arts is just as important.

As a former amateur dramatics performer and now a proud dance mum to a talented triple-threat 

performer, she has experienced life behind the scenes; from rehearsals and costume changes to 

competitions, performances and the excitement of show days. She understands what parents want to see

on social media, what celebrates students' achievements and what helps build a strong, supportive dance

 community.

That combination of professional writing expertise and genuine industry experience means every post is

created with both strategy and heart.

Whether you're looking to attract new students, celebrate your performers or simply maintain a beautiful,

consistent online presence, Stage and Social is here to help your school stand out.